Brand Marketing Manager - Meyer Cookware

About Meyer: Meyer Labs, the innovation incubator behind the Meyer cookware brand, is bringing to market a new line of innovative cookware borne out of hundreds of hours of research in real kitchens around the globe.
Every element of the Meyer assortment — from the materials of the pots and pans to the curve of the cooking tools — is designed in a considered, intentional way for the food-loving cook.
High-quality cookware is designed with professional chefs in mind.
The true food-loving home cook is consistently overlooked.
The cookware either does not work in their kitchens (because it’s designed for industrial ones), sacrifices utility for aesthetics, or is poor quality overall.
That’s where we come in! We’re a small team, fueled by a love of food and cooking, who are fascinated by the many ways home cooks use their kitchens to create delicious things.
We’re constantly learning and sharing new kitchen tricks, hacks, and recipes that help people minimize time and effort while maximizing deliciousness.
We’ve been lucky to garner the enthusiastic support of Chef David Chang of Momofuku and Ugly Delicious, whose partnership will help propel us into the hearts and minds of consumers, and truly help people cook more and cook better.
About the Role: Meyer is looking for an exceptional Brand Marketing Manager to support our end-to-end marketing strategy and own its execution across key channels, driving emotional connection to Meyer Cookware and turbo-boosting word-of-mouth.
We have an amazing story to tell, and crafting and sharing that narrative is critical for our success.
In this role, you will be responsible for leading our creative and content strategy, building our community of users, influencers, and earned media, to drive traffic and optimize conversion on our website.
You'll manage how our brand comes to life across all touch points, determining the right communications channels and mix to amplify Meyer’s message to help us build a movement around cooking delicious food with our meticulously crafted, brilliantly practical products.
You'll work closely with our small, nimble and mighty marketing team and with external collaborators, ensuring we set them up for success and inspiring them to do their best work for Meyer.
You will be responsible for owning the management and growth of our email and social community, driving forward key campaigns, and writing engaging copy combined with bringing the brand Visual Identity to life for our many touchpoints.
The ideal candidate is a bit of a swiss army knife, oscillating between compelling copywriting and solid design capability; has exceptionally strong storytelling, writing, organization, visual and social media skills; is a fabulous collaborator; is resourceful; works well in a fast paced environment and is excited to grow and learn beside a highly motivated, food-loving team.
Key Responsibilities: Work closely with the Head of Brand and Meyer team to execute the Meyer Cookware brand and marketing strategies that support our business objectives and drive growth Maintain a consumer-first mindset and find creative ways to share our ownable, and differentiated brand identity and positioning, ensuring our brand is consistently expressed Work with Head of Brand and Meyer Cookware team to develop cohesive marketing campaigns that drive consistent messaging and engagement across web, social, email, and influencer platforms to drive site traffic, conversion, and retention.
Actively participate in group ideation with Marketing team Shape the content strategy and creative process to drive results, both internally and in collaboration with Chef David Chang, including defining and leading an editorial calendar Develop, design, write, and produce various content on our roadmap (inclusive of blogs, podcasts, videos, emails, graphics, social, creative and more), that engages, informs and motivates.
Lead copy and graphics for email retention.
Leverage internal, external agencies and freelancers and global partners to drive social, influencer and affiliate initiatives forward to exponentially expand our reach.
Work with team to deliver simple, concise briefs to generate brand relevant content.
Oversee social media channels, managing content, growth, and community engagement, with support from freelance social coordinator.
Collaborate with content creators to bring Meyer brand story to life, driving growth of our community and generating word-of-mouth excitement for our products Support performance marketing initiatives with Meyer team and agency partner to help deliver on key metrics for website conversion rate optimization, social media advertising, and email marketing Help develop and manage influencer relationships to exponentially expand our reach Utilize your keen eye for design to graphically bring the brand story to life across channels About You: An instinctive food and cooking lover that browses recipes and food blogs in free time! Proven ability in marketing campaign execution, digital and social media marketing, and content creation A crafter of stories with a deep understanding of what engages and hooks consumers A data-driven mindset Excited to both think through strategy and get your hands in the weeds Ability to manage multiple projects simultaneously with a high degree of independence and accuracy in a fast-paced environment Integrated marketing skillset, with a passion for thinking both creatively and analytically Passionate self-starter with a strong work ethic, decisive, and able to move with speed to implement ideas Exceptional written and verbal communication skills Experience with basic graphic design tools that can help bring the brand story to life While this is not a design position, an excellent creative eye and strong copywriting is a must Strong sense of ownership — you want to give things a crack on your own before asking for help Passionate self-starter with a strong work ethic, attention to detail, and ability to work in a fast-paced startup-like environment.
$80k to $108k, DOE