Manager, Private Marketplace (PMP) & CTV Inventory Development

WHO WE ARE Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently.
Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry's largest proprietary databases and AI.
Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs.
Zeta was founded in 2007 by David A.
Steinberg and John Sculley and is headquartered in New York City with offices around the world.
THE ROLE We are seeking an experienced PMP Deal Manager with a deep understanding of programmatic advertising, specifically with SSPs (Supply-Side Platforms) and DSPs (Demand-Side Platforms).
The ideal candidate will have a proven track record of managing Private Marketplace (PMP) deals, fostering strong relationships with publishers and demand partners, and achieving exceptional results in optimizing campaign performance.
Join Zeta Global as a PMP Deal Manager and be part of a forward-thinking team that shapes the future of programmatic advertising.
If you are a results-driven professional with a passion for digital advertising and the experience in managing PMP deals, we'd love to hear from you.
Responsibilities: Identify and negotiate Private Marketplace (PMP) and Programmatic Guaranteed (PG) deals with premium publishers to secure high-quality inventory for clients.
Collaborate with the sales and operations teams to understand clients' advertising objectives and develop effective PMP programmatic advertising proposals.
Manage end-to-end PMP deal lifecycles, from deal setup and negotiation to monitoring delivery, troubleshooting and performance analysis.
Develop, enhance and grow Private Marketplace (PMP) deal library in DSP Develop and maintain PMP Rate cards and pricing strategies Work closely with the Ad Operations team to ensure successful execution and delivery of PMP campaigns.
Continuously monitor and optimize PMP deals to maximize ROI and achieve campaign KPIs.
Analyze data and insights to provide clients with performance reports and actionable recommendations.
Stay up-to-date with industry trends, programmatic technologies, and best practices to identify new opportunities for growth and improvement.
Build and maintain strong relationships with SSPs, DSPs, and other industry partners to stay informed about new inventory and platform capabilities.
Collaborate with the Product team to provide feedback and insights for the enhancement of the company's programmatic advertising tools and solutions.
Requirements: 5+ years of Programmatic experience working with Demand Side Platforms, Supply Side Platforms, exchanges, or other related technology Proven experience as a PMP Deal Manager or in a similar role within the programmatic advertising industry.
Demonstrated success in negotiating and managing Private Marketplace (PMP) deals with publishers and supply partners.
Deep expertise and understanding in OpenRTB Experience and understanding of programmatic digital advertising: display, CTV, audio and video advertising buying strongly preferred Experience with ads.
txt, app-ads.
txt, sellers.
json, and supply chain transparency protocols Proficiency in analyzing data and performance metrics to optimize campaign performance.
Proficiency in writing SQL queries, stored procedures, and functions.
Excellent communication and interpersonal abilities to build strong relationships with clients and partners.
Experience collaborating across Sales, Account Management, Product, Engineering Marketing, and Operations Teams Strong quantitative skills and negotiation abilities Ability to thrive in a fast-paced and dynamic work environment.
PMP or programmatic advertising certifications are a plus.
BENEFITS & PERKS Unlimited PTO Excellent medical, dental, and vision coverage Employee Equity and Stock Purchase Plan Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!! COMPENSATION RANGE The compensation range for this role is $80,000.
00 - $110,000.
00 depending on location and experience.
PEOPLE & CULTURE AT ZETA Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual's sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.
We're committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work.
We provide a forum for employees to celebrate, support and advocate for one another.
Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.
com/blog/a-look-into-zetas-ergs/ ZETA IN THE NEWS! https://zetaglobal.
com/press/?cat=press-releases #LI-MC1