Social Media Strategist

Company Description Join a team of strategists all working remotely from around the world, with an unparalleled passion for all things social.
Together as a team, and individually, you will cultivate data-driven insights and deliver top-tier services to our clients and support internal department needs.
This includes but is not limited to data analysis storytelling, content creation and management, brand persona architecture, consumer advocacy tactics, playbook development, and comprehensive audits.
You must have a creative way of thinking and presenting brands through multiple social media channels and be prepared to work in a fast-paced, self-motivated, entrepreneurial environment; be a team player who is social-savvy and can work independently yet collectively in a unique virtual environment.
Job Description Responsibilities: Generate strategies to achieve and improve clients' business and communications objectives, with a data-first mindset Lead the organic development and growth of various communities and social media activities across the client’s social ecosystem.
Liaise with writers and designers to ensure content is informative, on-strategy and appealing.
Develop content pillars and social calendars aligned with KPIs, business objectives, corporate priorities, and overarching marketing and social.
Research, craft, and publish interactive, thoughtful, intelligent, and provoking content that encourages community participation.
Help identify influencers and seek user-generated content if appropriate for clients.
Define KPIs, benchmarks and metrics to evaluate and increase the clients’ social media presence and goals.
Define and improve community management and content development processes.
Proactively escalate issues, trends, opportunities, and insights through the relevant channels in a timely manner.
Analyze performance results using statistical techniques and analytics tools and translate data into actionable insights and content optimizations.
Timely report it to all relevant stakeholders on a monthly, quarterly, yearly or ad hoc basis.
Act as a consultant regarding technological and social innovations ensuring best practices and thought leadership that may impact the client’s strategy & business in the short and long term.
Lead and support client meetings and communications.
Maintain an active presence within necessary tools and social platforms to discuss and advise clients on platform-specific concerns, abilities, and best practices concerning platform and consumer trends and updates.
Proactively provide clients with thought leadership, recommendations, and education on ICUC capabilities.
Go above and beyond client and company expectations, bringing fresh and new ideas to leaders and always questioning the status quo.
Communicate effectively to all stakeholders including senior management on relevant opportunities and escalations.
Act as a resource to help fuel organic business growth for ICUC.
Work with Growth and Client teams on renewals/account changes as required.
Help create case studies of delivered work to use as training and development materials for clients and other teammates to leverage.
Provide planned and real-time, strategic recommendations for trends/events to the Customer Success team.
Proactively provide updates on account health to Growth/Client teams as needed Adopt and educate on up-and-coming platforms and technology.
Share inspirational and educational resources within strategy and other departments.
Train internal teams to integrate, maintain and update a cohesive social media strategy.
Lead and inspire a team of social strategists and social media managers by creating a positive work environment, fostering creativity, innovation and collaboration.
Build and maintain team morale by helping them reach their full potential and guiding them to achieve their goals.
KPIs: Maintain consistency across client executions: goals, guidelines, brand voice and learnings & optimizations.
Ensure 100% of deadlines are met.
Weekly updates for clients on the state of their social landscape.
Provide clients at least once per month with a proactive point of view on platform updates and/or trends to activate on their social channels.
Support ICUC by developing at least one internal deliverable per quarter (whitepapers, ASAPs, POVs).
Support team morale to ensure turnover is below 10% year over year.
Qualifications Who You Are: 4+ years of social media management and reporting experience required.
Proven work experience as a Social Media Strategist.
1+ years of people leading experience Bachelor’s degree in marketing/communications/advertising/PR or equivalent.
Resourcefulness and a can-do attitude that thrives in an entrepreneurial, fast-paced environment.
High level of accuracy and attention to detail.
Strong sense of account ownership and pride in work with excellent multitasking skills.
Strong time management skills with the ability to plan, prioritize, monitor, and respond to changes quickly.
Strong decision-making skills coupled with good judgment.
Good sense of decorum and brand appropriateness.
Friendly, diplomatic, and a composed self-starter with the willingness and desire to take initiative and get the job done.
Charisma and willingness to mentor others and showcase best practices to a team of world-class Strategists.
Cooperative and network-oriented.
Proven history of developing new, sustainable processes.
Excellent written and verbal communication skills with engaging presentation skills.
Experience with creative, content publishing & writing, social listening, and performance reporting.
An ability to identify target audience preferences and build content and/or insights to meet their needs.
Knowledge of past and current social media trends, marketing, and business strategies.
Must be a regular user on X (Twitter), Facebook, Instagram, LinkedIn and TikTok and be knowledgeable of other social media channels.
Experience in social media management systems like Hootsuite, Sprout, Sprinklr, and Khoros.
Proficient in reporting systems like Talkwalker, Brandwatch, Fanpage Karma and Meltwater.
Understanding of SEO strategies and digital marketing metrics.
Proficient computer literacy proven through work experience in software applications, spreadsheet tabulations, and Microsoft Office Suite.
Additional Information Employees from diverse or underrepresented backgrounds encouraged to apply.
Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances.
Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws.
A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company.
Please contact recruiting@dentsuaegis.
com if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.
#LI-AH2 About dentsu Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy.
Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society www.
dentsu.
com.
We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society.
We keep our people at the center, creating space for growth, understanding and learning so they can thrive.
We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment.
Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.
Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances.
Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws.
A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company.
Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.