Marketing Operations Manager

OpenGov is home to an exceptional team - passionate about our mission to power more effective and accountable government.
By bringing the OpenGov Cloud to our nation's state and local government, we’re transforming communities so they can thrive! Imagine yourself being able to help small business owners open their doors faster, ensuring our tax dollars are accounted for, creating safer infrastructure, modernizing the permitting process, and assisting with disaster recovery.
The work you do here every day has a meaningful impact on people's lives! \uD83C\uDF1F OpenGov is a 2023 Top Workplaces USA award winner and a Forbes America's Best Startup Employer \uD83C\uDF1F Join our smart, fun, and humble team to experience the most rewarding career of your life! Marketing Operations Manager OpenGov, Inc.
is recruiting for our San Francisco, CA office: Oversee marketing operations activities, leveraging data to improve conversion rates, build sales pipeline, and drive process improvements.
Partner with other marketing leaders to develop, track and maintain critical marketing metrics and custom campaign reports to enable data-driven decisions.
Manage marketing automation platform and optimize lead lifecycle workflows, data enrichment, lead scoring, segmentation, and multi-touch email nurture campaigns.
Analyze demand generation budget and return-on-investment reporting, working with the team to ensure all marketing spend is accurately tracked back to quarterly and annual plans.
Manage marketing contact database, including quarterly updates, deduplication, importing and exporting records, and ongoing maintenance.
Create and maintain documentation of all demand generation and events processes and service level agreements with other departments.
Assist with development of paid digital ads and traditional marketing campaigns to ensure campaigns are tracked appropriately.
Manage list imports and attribution reporting from conferences, content marketing, and other marketing activities to drive an efficient handoff to the sales team.
Full-time telecommuting allowed.
$209,082.
00/year.
Education and Experience Required: • BS or foreign equivalent in Managerial Economics, Marketing, Business, Data Analytics, or a related field, and 48 months of experience.
Job code #43671 must be referenced when applying to this position.
#LI-DNI What makes OpenGov unique » Leadership: CEO Zac Bookman (MPA from Harvard and JD from Yale) is truly a mission-driven CEO.
He was named one of the 100 most Intriguing Entrepreneurs by Goldman Sachs, a Tech Pioneer by the World Economic Forum, and SF and Silicon Valley Business Times' 40 under 40 class of 2018! » Growth: Record breaking growth with 1,800+ governments (and counting) using our products.
Click here to read more.
» Culture: Winner of 2023 Top Workplaces USA award, Awarded Top 25 Cloud Companies to Work For, Winner of Forbes 2022 Best Startup Employers, 50 Best Workplaces award.
Check out our Careers Video! » Perks: 90% paid Medical/Dental/Vision premium for employees, fully paid Life and Short/Long term disability insurance, Unlimited PTO, Parental Leave policy, annual wellness stipend, anniversary awards, and more! » Product: Named to the GovTech 100 (seven consecutive years), we are the leader in cloud software for our nation's cities, counties, and state agencies.
» Mission Driven: We are a technology company with a passion for the mission.
We're powering more effective and accountable government.
Come join us and make a positive social impact! OpenGov is an equal opportunity employer.
All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.