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Senior Product Manager - CDP

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Posted : Wednesday, August 14, 2024 06:17 PM

WHO WE ARE Zeta Global (NYSE: ZETA) is the Data-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently.
Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry's largest proprietary databases and AI.
Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs.
Zeta was founded in 2007 by David A.
Steinberg and John Sculley and is headquartered in New York City with offices around the world.
THE ROLE Zeta Global is seeking a senior product manager - digital identity to lead development, planning, and delivery of products for Zeta's Identity ecosystem.
Zeta's Data Cloud transforms billions of data signals into meaningful marketing and advertising outcomes, and resolution, reach, and accuracy of our core identity platform is at the center of it all.
We're looking for a product leader with deep understanding of identity to build products that can change the way the world's top brands understand their customers and prospects.
Responsibilities Develop, maintain, and communicate a strategic roadmap for aspects of Zeta's Identity Graph, collaborating with design, engineering, data science, product managers, and business teams to prioritize, and develop impactful technologies, balancing business objectives, client needs, and innovative product vision.
Drive global product definition, planning, market positioning, and product design (including writing PRDs) of new initiatives and enhancements to the Zeta Marketing Platform, ensuring alignment of cross-functional development, marketing, sales, and operations teams across the full lifecycle of products.
Manage development timelines and ensure consistent, high quality, delivery of usable and effective data products.
Inform and develop Zeta's technology platform infrastructure in partnership with engineering through market, industry, and technology research.
Act as a leading evangelist of Zeta's data products and participate in customer advisory board sessions and discussions with clients, Zeta executives, thought leaders and market analysts.
Qualifications We are looking for people who have: At least three years of experience overseeing probabilistic and deterministic identity products in marketing, analytics, or digital advertising; a computer science undergraduate degree or equivalent A proven track record of solving complex technical problems and partnering with agile engineering teams to translate customer needs into impactful products.
Strong knowledge of identity fundamentals including data compliance and governance, graph database technologies, data analysis and hygiene.
Fluidity with data and transforming them into insightful stories that can inform a product roadmap.
Hands-on software engineering or data analytics experience is a plus.
COMPENSATION RANGE The compensation range for this role is $140,000.
00 - $160,000.
00, depending on location and experience.
PEOPLE & CULTURE AT ZETA Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual's sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.
We're committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work.
We provide a forum for employees to celebrate, support and advocate for one another.
Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.
com/blog/a-look-into-zetas-ergs/ ZETA IN THE NEWS! https://zetaglobal.
com/press/?cat=press-releases #LI-MC1

• Phone : NA

• Location : San Francisco, CA

• Post ID: 9112735229


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