Head of Demand Generation & Lifecycle - Remote, US

Earnest's mission is to make higher education accessible and affordable for everyone.
We empower past, present, and soon-to-be students to maximize their financial futures through thoughtful guidance and impactful products.
We build tools that help people feel in control of their financial future, including: Private student loans - low rates, people-first service, and flexible payments.
Student loan refinancing - break free from high interest rates or monthly payments.
Scholarships - access to thousands of scholarships to help students pay less.
The Head of Demand Generation & Lifecycle position will report to the Senior Director, Growth Marketing.
As the Head of Demand Generation & Lifecycle, you will: Be responsible for developing and executing strategies to drive customer acquisition, engagement, and retention across various channels requiring a strategic thinker with a proven track record of driving growth and maximizing customer lifetime value.
Develop and execute comprehensive lifecycle marketing strategies across email, SMS, and direct mail channels.
Collaborate with cross-functional teams to align lifecycle marketing initiatives with overall business objectives.
Continuously refine and optimize strategies based on industry best practices and evolving market trends.
Lead and inspire a team of direct reports, fostering a culture of innovation, collaboration, and excellence.
Your Impact: Oversee the execution of campaigns and initiatives, holding the team accountable for meeting performance goals.
Develop and implement creative strategies to maximize cross-selling, upselling, and reselling opportunities within the customer ecosystem.
Collaborate with product and sales teams to identify and capitalize on relevant touch points in the customer journey.
Establish and monitor key performance indicators (KPIs) related to engagement, win-back, and cart abandonment metrics; utilize data and analytics to measure the effectiveness of lifecycle marketing campaigns and make data- driven recommendations for optimization.
Stay abreast of industry trends, emerging technologies, and customer behavior to drive innovative approaches to lifecycle marketing.
Provide mentorship and guidance to team members, ensuring their professional development and growth.
About You: Bachelor's degree in Marketing, Business Administration, or related field.
8+ years of experience in demand generation, lifecycle marketing, or related roles.
Proven track record of driving growth and maximizing customer lifetime value.
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Excellent communication and interpersonal skills.
Experience leading and developing high-performing teams.
Familiarity with marketing automation platforms, CRM systems, and analytics tool Even Better: Experience within the Tech and FinTech Industries Champion a culture of continuous improvement, implementing new tools and methodologies to enhance campaign performance.
About Us: What makes an "Earnie" culture: Drivers – Drivers are satisfied by making things happen, not coming along for the ride.
They feel a strong sense of ownership for their projects and teams and demand high standards from themselves and others.
Humility – Humble team players check their egos and consider the team's needs above their own.
They are self-aware of their strengths and opportunities for improvement.
Growth Mindset – People with a growth mindset approach challenges and failures as learning opportunities.
They seek feedback to improve, give feedback to others, and genuinely want to perform well.
Earnies are committed to helping students live their best lives, free from the stress of student debt.
If you're as passionate as we are about our mission, read more below, and let's build something great together! Earnest believes in enabling our employees to live their best lives.
We offer a variety of perks and competitive benefits, including: Health, Dental, & Vision benefits plus savings plans Work anywhere in the U.
S.
Mac computers + work from home stipend to set up your home office Monthly internet and phone reimbursement Employee Stock Purchase Plan RSUs 401(k) plan to help you save for retirement plus a company match Robust tuition reimbursement program $1,000 travel perk on each Earnie-versary to anywhere in the world Competitive days of annual PTO Annual "my day" Pet insurance! Competitive parental leave Plenty of Earnest swag, optional in person team gatherings, picnics, celebrations, and plenty of fun virtual events At Earnest, we are committed to building an environment where our employees feel included, valued, and heard.
Our belief is that a strong commitment to diversity, inclusion, equity, and belonging enables us to move forward with our mission.
We are dedicated to adding new perspectives to the team and encourage anyone to apply if your experience is close to what we are looking for.
Earnest provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, veteran status disability or genetics.
Qualified applicants with criminal histories will be considered for the position in a manner consistent with the Fair Chance Ordinance.
#LI-EG1 A little about our pay philosophy: We take pride in ensuring we are compensating our employees fairly and equitably.
We are showcasing a range and actual starting pay may be based on several factors including but not limited to, market rate, the qualified pool of candidates, internal compensation, candidate location, and budgetary constraints.
This number does not necessarily reflect your total compensation, but is a range for your base salary.
Pay Range $150,000—$190,000 USD