Company Description
Day-to-day, your role includes:
• Monitor online conversations
• Participate in online conversation via posts to build brand
visibility and thought leadership
• Creatively and proactively assist the brand’s and your Digitas
team in the development of social strategies, playbooks, etc.
• Serve as the initial point of contact for inbound requests from
the social client team
• Identify, analyze issues, patterns and trends in in the client
landscape and with brand agnostic digital trends
• Create and ideate, every.
single.
day.
• Establish benchmarks for metrics and develop a reporting
schedule including recommendations
• Analyze campaigns and translate anecdotal or qualitative
data into recommendations and plans for revising the social
media campaigns
• Identify and engage advocates/influencers
• Proactively escalate and communicates issues, observations,
opportunities, and insights to the appropriate client team
• Establish credibility as a thought leader on new social media
tools, best practices and how organizations are using new tools,
in order to gain a rapid competitive (and early adopter)
advantage
• Further establish Digitas credibility in the Social space by
participating in professional networking arenas -
attending/speaking at relevant events
We’re looking for strong, impactful work experience, which typically
includes:
• A 4-year degree and 1 to 3 years working in digital and/or
communications
• Experience living in the social media universe—you’re in-the-
know on YouTube, Reddit, Tumblr, Pinterest, Instagram,
Facebook, Twitter, blogs, etc.
• Excellent research and writing skills—and the ability to create
smart content quickly
• A passion for blogging, microblogging and Facebooking – or
just creating content in whatever platform you favorite
• A strong understanding of marketing strategy, particularly feed
marketing
• Experience sourcing and managing content development and
publishing
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