Sr. Data Scientist, Performance Marketing

About Pinterest: Millions of people across the world come to Pinterest to find new ideas every day.
It's where they get inspiration, dream about new possibilities and plan for what matters most.
Our mission is to help those people find their inspiration and create a life they love.
In your role, you'll be challenged to take on work that upholds this mission and pushes Pinterest forward.
You'll grow as a person and leader in your field, all the while helping Pinners make their lives better in the positive corner of the internet.
Creating a life you love also means finding a career that celebrates the unique perspectives and experiences that you bring.
As you read through the expectations of the position, consider how your skills and experiences may complement the responsibilities of the role.
We encourage you to think through your relevant and transferable skills from prior experiences.
Our new progressive work model is called PinFlex, a term that's uniquely Pinterest to describe our flexible approach to living and working.
Visit our PinFlex landing page to learn more.
We are looking for a Senior Data Scientist to join our Marketing org.
As a Senior Data Scientist you introduce greater scientific rigor into the marketing measurement and optimization processes to shape Pinterest's user growth and marketing strategy.
The results of your work will influence and drive strategic decisions for the company - identify investment opportunities for growth, understand user growth and behavior, and define metrics to grow and sustain our user base.
You will collaborate on a wide array of business problems with a diverse set of cross-functional partners across Marketing, Product, Engineering, Design, Research, Product Analytics, Data Engineering and others.
What you'll do: Deep strategic analysis to answer growth marketing ecosystem questions such as how to drive monthly active users from paid performance marketing, how to quantify the effect of paid performance marketing in new markets, how to drive user engagement and user LTV (lifetime value) from performance marketing.
Evolve our existing systems like geo-testing frameworks and other incrementality testing frameworks.
Develop new statistical models as well as maintain/improve existing models like user lifetime value models, budgeting models, long term user retention models etc.
Collaborate on a wide array of product and business problems with a diverse set of cross-functional partners across Product, Engineering, Analytics, Marketing, Data Engineering and others.
Evolve our experimentation capabilities and tools to evaluate the business impact of performance marketing investment.
Advise on experimentation best practices; identifying flaws in experiment practices and results; building tools for experiment analysis; etc.
Identify the right measures of success for teams and help them track those metrics.
Own the full lifecycle of those metrics from logging requirements, metrics definition, prototype pipelines, and improvements.
Come up with recommendations for marketing leadership on how we can evolve our internal strategy to address shortcomings, and how we can increase ROI from marketing investments.
Write clear, actionable analyses that help teams uncover opportunities and identify areas of improvement to our existing strategies.
What we're looking for: 5+ years of combined post-graduate academic and industry experience applying scientific methods to solve real-world problems.
Proven ability to apply scientific methods to solve real-world problems.
Expertise in at least one scripting language (ideally Python/R).
Proficiency in SQL/Hive.
Ability to write efficient SQL queries.
Strong business and product sense.
Strong skills in shaping vague questions into well-defined analyses and success metrics that drive business decisions.
Excellent communication skills, able to lead initiatives and communicate findings to the leadership and cross-functional teams.
Explains work and thought processes clearly and concisely.
Experience leading key technical projects.
Strong Experimentation background.
Statistical rigor.
Experience with causal inference projects.
Relocation Statement: This position is not eligible for relocation assistance.
Visit our PinFlex page to learn more about our working model.
#LI-JT6 #LI-HYBRID At Pinterest we believe the workplace should be equitable, inclusive, and inspiring for every employee.
In an effort to provide greater transparency, we are sharing the base salary range for this position.
The position is also eligible for equity.
Final salary is based on a number of factors including location, travel, relevant prior experience, or particular skills and expertise.
Information regarding the culture at Pinterest and benefits available for this position can be found here.
US based applicants only $123,470—$254,024 USD Our Commitment to Diversity: Pinterest is an equal opportunity employer and makes employment decisions on the basis of merit.
We want to have the best qualified people in every job.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic under federal, state, or local law.
We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
If you require an accommodation during the job application process, please notify accessibility@pinterest.
com for support.