Lead SEO/SEM Analyst

Company Overview DocuSign helps organizations connect and automate how they agree.
Our flagship product, eSignature, is the world’s #1 way to sign electronically on practically any device, from virtually anywhere, at any time.
Today, more than a million customers and a billion users in over 180 countries use DocuSign to accelerate the process of doing business and simplify people’s lives.
What you'll do You will be a hands-on analytics leader for DocuSign’s SEO/SEM marketing channel.
You will measure, benchmark, and play a critical part in continuously optimizing key user journeys including, but not limited to, free trial sign-up, self-service purchase (e-commerce), and upgrades from freemium to paid models worldwide.
You will partner closely with fellow analysts, product managers, and business partners to socialize the end-to-end customer journeys across various experiences.
You will use this knowledge to analyze performance and identify and size opportunities for growth and improved customer experiences across channels and experiences.
You will excel as a trusted advisor, creative problem solver, and exceptional problem-solver with a demonstrated ability to structure and navigate complex problems and processes.
You can simultaneously think strategically and take a hands-on approach to deep dive into our data to deliver high level or detailed well-structured models and analysis depending on the business need.
You will succeed by combining analytical insight, technical proficiency, business acumen, and the ability to collaborate and influence your key partners and cross-functional teams.
This position is an individual contributor role reporting to the Performance Marketing Measurement Director.
Responsibility Lead analytics (i.
e become Subject-Matter-Expert (SME)) on search marketing channels (Organic & Paid) and map customer journeys of these segments across our website and platform and use these insights from acquired knowledge to influence SEO optimizations, keyword bidding, marketing budget and drive channel optimization for performance marketing function Assist with managing and improving processes for identity resolution, tagging, and other tracking parameters to gather meaningful data (Google Analytics, Mixpanel) Build relationships and partner with cross-functional teams to enhance existing analytics models, pipelines and dashboards, create additional metrics, reports and/or visualization based on evolving business needs, and support these teams in driving their OKRs Identify patterns/trends/insights to support business outcomes and short/long-term strategy development Apply business insight and analytics techniques on ambiguous business problems to unearth areas of opportunity and size potential impact Own experimentation roadmap for search incrementality testing: identify and prioritize opportunities with marketing managers, write test charters, and provide test analysis and recommendations to collaborators Partner with cross functional teams such as data science, data engineering, product analysts, experimentation and instrumentation teams to contribute to advanced models (MMM, MTA), data pipelines and instrumentation, and build testing roadmap Job Designation Hybrid: Employee divides their time between in-office and remote work.
Access to an office location is required.
(Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation) Positions at DocuSign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job.
Preferred job designations are not guaranteed when changing positions within DocuSign.
DocuSign reserves the right to change a position's job designation depending on business needs and as permitted by local law.
What you bring Basic Bachelor’s degree in a quantitative field (Statistics, Finance, Math, CS, or related) with 8 years of relevant experience in customer behavior analytics or Advanced Degree in a quantitative field with 6 years of relevant experience 5+ years of SQL skills with excellent hands-on exposure to creating complex queries across multiple database schemas 3+ years hands-on experience with performance marketing analytics with a focus on SEO and SEM optimizations Experience with SEO analytics tools such as Google Analytics, Google Search Console, BrightEdge, SEMRush etc.
and familiar with SEO strategy and keyword research 3+ years hands-on experience in A/B testing and experimentation with history of arriving at conclusive results Experience with Statistics concepts and analysis, e.
g.
, hypothesis testing, regression, experimental design, etc.
3+ years of experience creating data visualization dashboards in Tableau, Qlik, or equivalent Experience applying both qualitative and quantitative analysis techniques Experience with spreadsheet modeling including pivot tables and complex formulas Preferred Excellent communication and presentation skills with the ability to communicate complex data analysis, insights, and recommendations to senior leadership Comfortable with loosely defined requirements where you exercise your analytical skills to collaborate with the rest of the team to build solutions Knowledge and hands-on experience with statistical testing such as A/B, multivariate, and Bayesian testing Experience optimizing digital experiences to achieve world class conversion rates Good familiarity with the principles of data science and data engineering Attention to detail with focus on data quality, data consistency and criticality Advanced data analysis skills – e.
g.
, database query construction, data warehousing, forecasting, data mining and experience in business analysis Exposure to big data platforms – Snowflake, Redshift, Azure, Matillion, Alteryx, etc.
Wage Transparency Based on applicable legislation, the below details pay ranges in the following locations: California: $130,500 - $208,050 base salary Washington and New York (including NYC metro area): $123,700 - $184,275 base salary This role is also eligible for bonus, equity and benefits.
Global benefits provide options for the following: Paid Time Off: earned time off, as well as paid company holidays based on region Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment Retirement Plans: select retirement and pension programs with potential for employer contributions Learning and Development: options for coaching, online courses and education reimbursements Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events Life at DocuSign Working here DocuSign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work.
You can count on us to listen, be honest, and try our best to do what’s right, every day.
At DocuSign, everything is equal.
We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life.
Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it.
And for that, you’ll be loved by us, our customers, and the world in which we live.
Accommodation DocuSign provides reasonable accommodations for qualified individuals with disabilities in job application procedures.
If you need such an accommodation, including if you need accommodation to properly utilize our online system, you may contact us at accommodations@docusign.
com.
If you experience any technical difficulties or issues during the application process, or with our interview tools, please reach out to us at taops@docusign.
com for assistance.
Our global benefits Paid time off Take time to unwind with earned days off, plus paid company holidays based on your region.
Paid parental leave Take up to six months off with your child after birth, adoption or foster care placement.
Full health benefits Options for 100% employer-paid health plans from day one of employment.
Retirement plans Select retirement and pension programs with potential for employer contributions.
Learning & development Grow your career with coaching, online courses and education reimbursements.
Compassionate care leave Paid time off following the loss of a loved one and other life-changing events.