Sr. Manager, Content Strategy

Company Overview: Zenni pioneered the online eyewear industry in 2003 with a mission to make prescription eyewear affordable and accessible to everyone.
Based in Marin County, California, Zenni offers men, women, and children the freedom to express their personal style and individuality through high-quality prescription and protective eyewear curated with a sense of fashion and an incredible selection.
With over 50 million frames sold worldwide, a pair of Zenni’s is owned in every country across the globe.
Zenni is proud to be the Official Eyewear Partner of the Chicago Bulls, and San Francisco 49ers.
For more information, visit www.
zenni.
com or connect on Facebook, Twitter, Instagram, or Pinterest.
Position Overview: Zenni is looking for a Sr.
Manager, Content Strategy with a strong background in strategic planning and content strategy.
The ideal candidate should have experience in either an in-house brand or an agency, and possess a passion for new and creative ideas.
They should be able to lead a team in creating content across various channels, using cultural and customer insights.
This role offers the opportunity to help define the vision and all aspects of content planning.
The candidate should have strong attention to detail, be a hands-on leader, and possess the ability to turn abstract concepts into captivating and innovative outputs.
What we want you to own in this role: Own content strategy and strategic planning across the Marketing team.
Lead new opportunities and improvements for creative content across various channels.
Bring style, culture, and trend inspiration to the team.
Develop proactive ideas and innovative creative solutions aligned with brand and business goals.
Develop integrated content strategies for digital and social channels with key business partners.
Drive end-to-end content strategy process from ideation to execution across multiple projects.
Ensure content solutions align with business goals and customer/partner needs.
Act as a trusted expert on content to cross-functional partners.
Establish and promote content standards and guidelines with creative leadership.
Identify new opportunities to improve brand and business through content.
Review and provide input into creative briefs.
What skills do you need? 8+ years of experience as a strategic planner or content strategist for an agency or in-house creative team.
Ability to think big and optimize content based on the specific channel.
Skilled in distilling complex information and insights into actionable ideas for creative teams.
Thrives in a small team environment and collaborates effectively with others.
Strong organizational skills and attention to detail, capable of managing multiple projects simultaneously.
Excellent presentation skills, able to clearly articulate and justify ideas.
Thrives in a fast-paced and dynamic work environment.
Exceptional storytelling and communication abilities.
Displays enthusiasm and a can-do attitude.
Firm understanding of user-centric design and content development best practices.
Fluent in digital and social media, technology, and current content trends across platforms.
Passionate about driving transformation in the retail industry.
Demonstrates excellent taste and stays updated on relevant trends within the industry.
Benefits Excellent health benefits that the company pays for and a 401k with company match Great Work Life Balance Interesting projects with opportunities for growth and professional development in a financially stable, successful, growing Company Annual Zenni Gift Card As of 01/01/2023, the expected annual compensation range for this position is $125000 to $150000.
Actual pay within this range will be based upon several factors, including without limitation education, work experience, certifications, geographic pay differentials, market conditions, and other business and organizational needs.
The Company anticipates that the reasonably expected salary for this position could change in the future and, therefore, the Company retains the right to change, modify, or revisit the salary range for the position for various reasons, including the Company’s business needs.
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