Retail Activation Specialist - SFO/Bay Area & North LA

*POSITION TITLE: Retail Activation Specialist * *POSITION PURPOSE * This position’s purpose is the development of the Paulaner USA portfolio in the retail on and off premise channels.
Together with the Paulaner Region Manager (RM) and the respective distributor sales teams, the position will be a “value added” resource to both the Paulaner USA portfolio and the key distributors.
The position focus is the development of target account lists, promotional activities in those accounts and the coordination of national and regional account placements.
Reporting to the assigned RM, this position is required to assist in the coordination/activation of brand-related programs and activities.
*PRIMARY RESPONSIBILITIES * * Identify, develop and manage “Target Account Lists” by market by coordinating with distributor sales teams and PUSA Region Manager to ensure growing distribution for the PUSA portfolio.
Update the lists on an as needed basis together with the PUSA Region Manager and the distributor.
o Independently call at retail to secure new placements for the Paulaner USA portfolio, while serving as the primary contact in assigned accounts to effectively drive awareness and velocity of the presented brands.
* Establish strong working relationships with the sales teams within the assigned distributors by cultivating relationships, delivering “business back” to the wholesaler and being the “go to person” for product and brand information and PUSA processes.
* Coordinate both independently and through PUSA National Accounts and Distributor Teams, all chain account activation and execution.
Utilize marketing tools from brand teams and custom materials developed in coordination with distributor merchandising teams.
* Effectively and successfully complete Key Performance Indicators (KPI) as assigned by the RM.
Proactively communicate to RM Opportunities and Issues encountered in the territory and work collaboratively to develop solutions and identify resources necessary to executed against both.
o Conduct, both personally and via outside resources, a minimum of 35 consumer and retail samplings and sales calls per week to build awareness and trial for our brands, with the ability to engage, instruct and inspire the audience, no matter its size, exhibiting expertise and detailed knowledge of the Paulaner USA portfolio.
* Become the “go to expert” in the market for PUSA from both a strategic and tactical perspective and share that knowledge collaboratively to communicate best, practices, generate support and help build the organization’s capabilities.
* Coordinate, with the PUSA Marketing Team, all retail programs to secure displays and features for the individual brands and packages.
Supply Social Media Team with local content for inclusion on all social media platforms.
* Support the PUSA Region Manager in meetings with distributor retail sales staff to launch new programming, brand and product training and incentive activities.
* Continue individual skill development through on-going training including VIP Business Systems, NetSuite Enterprise Software, Microsoft Office (Word, Outlook, Excel, PowerPoint), InternallyDeveloped Tools, Presentation Skills and Cicerone Beer Server Qualification.
* Support the PUSA Region Manager in meetings with Distributors and retailers.
*POSITION CRITERIA (Experience, Education, etc.
) * * Local Market Residency, no relocation provided.
* Established passion for the beer industry.
* Highly personable, confident, self-motivated.
* Selling to Retail Sales Experience, both On & Off-Premise, with proven ability to gain Distributor and Retailer confidence.
* Excellent written and verbal communication skills, with Distributors and at Retail.
* Use of internal and external computer programs is required, therefore good computer skills is a must.
* Beverage Alcohol Experience (Familiar with legal structure, promotion requirements and three tier system) (Preferred).
* Modest travel beyond assigned territory (1-2 National Meetings per Year).
* Will be required to work daytime and non-traditional, including nights and weekends.
* COVID Vaccination required *COMPENSATION/BENEFITS * * Salary Range: Depending on experience * Exempt position * 10% Bonus opportunity * Full Health Care program including Vision/Dental * Company Match 401K program * 15 Days PTO * Highly Collaborative environment * FREE BEER! May 2023 Job Type: Full-time Benefits: * 401(k) * 401(k) matching * Dental insurance * Flexible schedule * Flexible spending account * Health insurance * Health savings account * Life insurance * Paid time off * Parental leave * Vision insurance Schedule: * 8 hour shift * Weekends as needed Work Location: On the road