Manager of Digital Communications

About Drug Policy Alliance The Drug Policy Alliance is the leading organization in the U.
S.
working to end the drug war, repair its harms, and build a non-punitive, equitable, and regulated drug market.
We envision a world that embraces the full humanity of people, regardless of their relationship to drugs.
We advocate that the regulation of drugs be grounded in evidence, health, equity, and human rights.
In collaboration with other movements and at every policy level, we change laws, advance justice, and save lives.
Since 2000, the Drug Policy Alliance (DPA) and our political and advocacy arm Drug Policy Action have led the way on creating cutting-edge policies that have fundamentally transformed the direction of drug policy in the U.
S.
and beyond.
We have helped millions of people by expanding health services for those who use drugs and reducing the scope of the criminal legal system to prevent arrests and incarceration.
We are leading the movement to treat drug use as a health issue, not a criminal problem.
Many of our most significant policy victories were the first of their kind in the U.
S.
This includes a successful and growing national marijuana reform movement that centers racial equity.
We made history in Oregon by decriminalizing personal possession of drugs for the first time ever in the United States, and dramatically expanding health and social services in the state.
The countries first recognized overdose prevention centers in New York City are a result of years of advocacy by Drug Policy Alliance and our partners.
We currently prioritize the following core areas: Decriminalizing drugs, and investing in health.
Ending civil punishment for people who use drugs.
Reinvesting in communities harmed by the drug war.
Legally regulating drugs, and safer supply to address the overdose crisis.
Rethinking and reducing punishment for people in the drug trade.
We will do this by leading ambitious local, state, and national campaigns to change policies, by providing expertise to support the drafting and strategy for legislative efforts by fellow advocates, by funding and fostering partnerships that will build power across movements, and by mobilizing our base to save lives and advance justice.
Every day, our movement grows, as more and more people realize that the drug war has failed and it’s time for a new approach.
DPA has grown to 40 staff across the U.
S.
; an annual operating budget of approximately $12 million, and 200,000 members, activists, and supporters.
Under the leadership of Kassandra Frederique, the organization’s first Black Executive Director, DPA centers race and gender equity in its approach internally and externally.
The culture of DPA is one referred to by staff as “smart,” “caring,” and “exciting.
” The casual work environment supports creativity, big thinking, and innovation.
The Position Drug Policy Alliance (DPA) is seeking a dynamic, analytical, bold, and creative Manager of Digital Communications to join a 7-person in-house communications team.
Reporting to the Director of Branding and Digital Communications, the Manager of Digital Communications’ primary responsibility is to manage DPA’s social media accounts, including content creation and engagement.
This position also supports DPA’s main and sister websites and e-mail marketing and works closely with the communications, development, and policy teams.
Our ideal candidate is a collaborative team player, with a solid understanding of social media and digital communications and a desire to learn and grow in this space.
They should also have a strong interest in drug policy, criminal justice, human rights, civil rights, and racial justice work.
Responsibilities Manage DPA’s social media accounts (Facebook, Instagram, TikTok, Twitter, LinkedIn, YouTube) Plan, create, and coordinate a schedule of activities and posts to expand social media audience base, engage current followers, promote our strategic initiatives, drive e-mail list growth, and increase donations given via social media Partner with Director of Branding and Digital Communications on strategy and creative process for the video, assets, and templates needed for DPA’s digital platforms and storytelling Partner with Director of Branding and Digital Communications and Director of Membership to support digital fundraising campaigns and initiatives; including search engine optimization/marketing and Google Grants Manage paid advertising on Facebook and other key social media platforms Analyze relevant data, offering insights to improve performance Monitor best practices and trends and experiment with creative ways to present content Manage relevant consultants, vendors, related accounts, and billing Serve as backup for Director of Branding and Digital Communications on DPA digital platforms (including email marketing and DPA’s main and sister websites) and serve as backup for simple design needs Qualifications Our ideal candidate is interested in and understands digital communications, with a focus on social media.
They value teamwork and workworks collaboratively with colleagues in a kind, approachable, and positive manner.
At least 3 years related professional work experience with a non-profit or advocacy organization Experience managing social media for issue-based or political advocacy-focused nonprofit organization(s) Past experience in website management and email marketing a plus.
Working knowledge of digital advertising, including Facebook advertising, web analytics (e.
g.
Google Analytics 4), SEO, Google Grants, and Google Ads Commitment to learning Strong level of empathy, emotional intelligence, and respect for people who use drugs and for their lived experiences, along with a commitment to race equity and inclusion Excellent verbal, writing, and interpersonal communications skills Strong attention to detail Ability to meet deadlines, and commitment to high quality standards Demonstrated experience working effectively across departments Comfortable serving as a “face and voice” of DPA, appearing onscreen on DPA-produced social media videos Intermediate graphics editing and production skills; experience in Adobe Creative Cloud and Canva a plus Familiarity with drug policy reform and key thematic issue areas of DPA’s programs Ability to take complex policy and make accessible for a general audience Terms of Employment Applicants preferred to reside in DPA’s priority areas: Los Angeles, San Francisco, New York City, Washington D.
C, or surrounding areas.
Application Process Applicants must submit a short cover letter including your motivation to work in drug policy, resume, and three relevant samples of social media work (samples that showcase original graphic design and/or video work are encouraged).
Additional samples of other digital comms work encouraged, but not required.
Applications will be reviewed immediately and will be accepted until the position is filled.
No phone calls, please.
We will only contact candidates who are under consideration.
The Drug Policy Alliance is an Equal Opportunity Employer and does not discriminate on the basis of sexual orientation, gender identity or expression, race, color, religion, national origin, sex, age, marital status, disability, personal appearance, family responsibility, political affiliation, or any other status protected by applicable law.
Women, people of color, and people with disabilities are encouraged to apply.
We are particularly interested in hiring people who have been adversely affected by the war on drugs.