Content Strategist

About Ava Community Energy Ava Community Energy (Ava), Formerly East Bay Community Energy, is a Joint Powers Authority comprised of Alameda County and its incorporated areas, and the cities of Lathrop, Stockton, and Tracy.
Ava’s charter is to provide its customers with low carbon, cost-effective electricity that integrates innovative energy products and maximizes local benefits through the development of local solutions, ranging from increasing access to rooftop solar to supporting the adoption of electric vehicles.
Culture and Commitment to Diversity Ava believes in a vibrant culture that supports and nurtures a workplace that offers every individual the opportunity to attain professional goals and contribute to accomplishing our mission.
We foster a culture of open communication, responsibility, curiosity, accountability, and teamwork.
We want creative problem solvers who are excited to work in an entrepreneurial environment and grow our organization! As an equal opportunity employer, we are committed to diversity, equity, and inclusion.
We are committed to a diverse and inclusive workforce that is reflective of our service area’s rich culture and communities.
We welcome a diversity of experiences, perspectives, and skills.
We strongly encourage people of all characteristics to apply and prohibit unlawful discrimination and harassment of any type based on age, religion, color, gender identity or expression, race, ancestry, or national origin, religion or creed, marital status, military or veteran status, sexual orientation, genetic information or characteristics, and those with a disability as protected by federal, state and local laws.
Position Summary Ava Community Energy seeks to hire a full-time Content Strategist.
The successful candidate will be a communications professional with exceptional skills in writing and strategic storytelling for a variety of channels and audiences.
The ideal candidate is a communicator, collaborator, and storyteller.
They are experienced at understanding our audience and crafting engaging content that drives business impact.
As a versatile professional, they will be responsible for developing compelling copy for various mediums, including website content, video scripts, presentations, brochures, email marketing campaigns, newsletters, video captions, social media posts, and more.
Position Details Essential Duties and Responsibilities Hone and apply the Ava Community Energy brand voice across media and platforms.
Develop and apply brand editorial guidelines.
Help develop, maintain and execute a comprehensive editorial calendar.
Develop creative content to match business objectives for a variety of channels, including websites, social media, print, video, and presentations.
Develop and manage writing concepts from strategy through execution.
Review all types of materials for accuracy, consistency, and clarity.
Liaise and consult with internal teams to ensure accurate and consistent expression of the primary brand, including brand identity, voice and tone and related positioning and messaging Work closely with the marketing team to optimize copy for search engine optimization (SEO) and conversion rate optimization (CRO) Other duties as required.
Minimum Qualifications Bachelor’s degree or minimum of four years of progressively responsible and relevant work experience.
Ability to copywrite and proofread all types of materials for accuracy, consistency, and clarity.
Experience writing exceptional strategy-aligned content for a variety of channels to meet business objectives; Background in communications, messaging, writing, public relations Experience in converting technical information into concise, relevant content for targeted audiences.
Ability to translate complex issues and formulate creative content recommendations to reach a wide variety of audiences.
Ability to manage and direct projects which require leadership and autonomy.
Experience with AP writing style.
Confidence in ability to independently manage multiple projects at once, partner cross-functionally to prioritize requests, navigate ambiguous situations and move ideas forward; Multitask, prioritize, and meet deadlines in a timely manner.
Strong organizational and follow-up skills, as well as attention to detail.
Compensation and Benefits The annual salary for this position is $114,334, with a Total Compensation of up to $128,054 annually based on performance.
Ava offers a generous benefits package which includes: Zero cost Individual, family, and domestic partner health insurance (medical, dental, vision) Life and AD&D, EAP, STD, and LTD Retirement with Employer Matching Social Security deferment plan Paid Time Off and Holidays Commuter Benefits Fertility & Adoption Benefits Pet Insurance Mental Health Support Flexible Spending Accounts (health and dependent care accounts) Paid Volunteer Days And More! Location and Working Conditions This position will be based in Ava headquarters in Oakland, near BART.
Ava's team has a hybrid approach inclusive of in-office and remote work.
This role is expected to go into the office 2-3 days a week.
We are not providing relocation or sponsorships currently.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
Ava is dedicated to reasonably accommodate an applicant for known physical or mental disabilities so that the applicant may participate in the application process.
We will engage in a timely, good-faith interactive process with any employee with a known physical or mental disability to identify potential reasonable accommodations, if any, to enable the employee to perform the essential functions of their position.
General office environment is primarily sedentary work which requires the following physical activities: standing, sitting, walking, reaching, lifting, finger dexterity, grasping, repetitive motions, talking, hearing and visual acuity.
The employee must occasionally lift and/or move up to 10 pounds.
The noise level is usually moderate.
Licenses/Certificates Possession and continued maintenance of a valid class C California driver’s license or the ability to provide alternate transportation and a safe driving record.
Working at East Bay Community Energy Ava is committed to complying with applicable laws, including the Americans with Disability Act and Fair Employment and Housing Act, ensuring equal employment opportunities to qualified individuals with a disability.
Ava prohibits unlawful discrimination based on age, sex or gender (including pregnancy, childbirth, breastfeeding or related medical conditions), genetic information or characteristics, gender identity, gender expression, race, color, ancestry, national origin, religion, creed, marital status, military or veteran status, sexual orientation, physical or mental disability, medical condition, or on any other basis prohibited by federal, state, or local laws.
Ava strives to maintain a COVID-free workplace, being fully vaccinated is a condition of employment (exemptions will be evaluated by legal council).
The information contained herein has been designed to indicate the general nature and level of work performed by employees within this classification.
It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.
The information also does not constitute either an expressed or implied contract, and these provisions are subject to change.