Senior Manager, Digital and Marketing Analytics

JOB DESCRIPTION Your Role The Customer Experience, Digital, and Operations Analytics team is responsible for accelerating data driven value-based solutions that drive out expense, generate growth while elevating experience for members, providers and brokers.
The Senior Manager of Digital and Marketing Analytics will report to the Senior Director of Customer Experience, Digital, and Operations Analytics.
In this role you will supervise and provide technical direction to a team of analytics professionals.
You will build strong relationships with Marketing and Digital Business Leadership and consults with them to leverage analytics that enable them to meet their business goals and objectives.
This role toggles between supervising and doing.
Your Work In this role, you will: Digital Analytics In partnership with VP Digital, drive digital adoption and engagement on our digital properties by understanding customer, provider, employer, and broker behavior through tagging strategies/implementation/tag management with tools like Google Analytics and session replay tools like Glassbox Develop performance insights into digital journeys through funnel analysis, traffic pattern analysis and recommend improvements in performance and personalization Link digital performance with other attributes around multi-channel interaction, claim, demographics, plan to enrich insights Design and Read tests to measure improvements/changes to product features Measure the value of digital in terms of OPEX savings, cost of health care savings and revenue generation Stay abreast of the latest digital tools and approaches for web/mobile analytics and data collection including cookie approaches, 3rd party pixels, etc.
in compliance with healthcare regulations and requirements Marketing Analytics Analyze and understand the effectiveness of outbound marketing channels and efforts, from paid (display, search, social, etc.
) to owned (calls, email, social) to earned (influencers) Design and read tests to measure improvements/changes to product features.
Uncover insights and offer quantified recommendations on individual marketing campaigns Design and read tests and measure incremental lift, results of A-B or other multivariate testing Media mix modeling knowledge a plus QUALIFICATIONS Your Knowledge and Experience Requires Bachelor’s degree in a quantitative field such as engineering, sciences, statistics, computer science, or related field Requires a minimum of 5 to 10 years of relevant technical knowledge and analytics experience, with knowledge of statistical approaches such as experiment design, regression, etc.
preferred Excellent managerial skills; experience leading / elevating skills of analytical teams Requires a minimum of 5 years of experience providing hands on technical direction as needed Requires high proficiency in SQL, SAS & Python Healthcare experience a plus Understanding of machine learning approaches is a plus Pay Range: The pay range for this role is: $ 145200.
00 to $ 217800.
00 for California.
Note: Please note that this range represents the pay range for this and many other positions at Blue Shield that fall into this pay grade.
Blue Shield salaries are based on a variety of factors, including the candidate's experience, location (California, Bay area, or outside California), and current employee salaries for similar roles.
ABOUT US At Blue Shield of California we are parents, leader, students, visionaries, heroes, and providers.
Everyday we come together striving to fulfill our mission, to ensure all Californians have access to high-quality health care at a sustainably affordable price.
For more than 80 years, Blue Shield of California has been dedicated to transforming health care by making it more accessible, cost-effective, and customer-centric.
We are a not-for-profit, independent member of the Blue Cross Blue Shield Association with 6,800 employees, more than $20 billion in annual revenue and 4.
3 million members.
The company has contributed more than $500 million to Blue Shield of California Foundation since 2002 to have a positive impact on California communities.
Blue Shield of California is headquartered in Oakland, California with 18 additional locations including Sacramento, Los Angeles, and San Diego.
We're excited to share Blue Shield of California has received awards and recognition for LGBT diversity, quality improvement, most influential women in corporate America, Bay Area's top companies in volunteering & giving, and one of the world's most ethical companies.
Here at Blue Shield of California, we're striving to make a positive change across our industry and the communities we live in , Join us! ABOUT THE TEAM Blue Shield of California’s mission is to ensure all Californians have access to high-quality health care at a sustainably affordable price.
We are transforming health care in a way that genuinely serves our nonprofit mission by lowering costs, improving quality, and enhancing the member and physician experience.
To fulfill our mission, we must ensure a diverse, equitable, and inclusive environment where all employees can be their authentic selves and fully contribute to meet the needs of the multifaceted communities we serve.
Our continued commitment to diversity, equity, and inclusion upholds our values and advances our goal of creating a healthcare system that is worthy of our family and friends while addressing health disparities, promoting social justice, and integrating health equity through our products, business practices, and presence as a corporate citizen.
Blue Shield has received awards and recognition for being a certified Fortune 100 Best Companies to Work, Military Friendly Employer, People Companies that Care, a Leading Disability Employer, and one of California’s top companies in volunteering and giving.
Here at Blue Shield, we strive to make a positive change across our industry and communities – join us! Our Values: Honest .
We hold ourselves to the highest ethical and integrity standards.
We build trust by doing what we say we're going to do and by acknowledging and correcting where we fall short.
Human .
We strive to be our authentic selves, listening and communicating effectively, and showing empathy towards others by walking in their shoes.
Courageous .
We stand up for what we believe in and are committed to the hard work necessary to achieve our ambitious goals.
Our Workplace Model: Blue Shield of California is dedicated to making work-life balance a reality.
Whether you prefer to work in an office or from home, we understand flexibility is more important than ever.
That’s why Blue Shield is a hybrid company, offering you the opportunity to decide where you can do your best and most meaningful work.
Two ways of working: Hybrid (our default) and office Hybrid – In a business unit approved office a few times per year to 3 days per week, on average Office – In a business unit approved office 4+ days a week, on average.
If the role you’re applying for is deemed an “Essential Role,” the company has determined that the role can only be performed in a Blue Shield office or in the field and would require your to meet the office worker classification.
Physical Requirements: Office Environment - roles involving part to full time schedule in Office Environment.
Due to the current public health emergency in California, Blue Shield employees are almost all working remotely.
Based in our physical offices and work from home office/deskwork - Activity level: Sedentary, frequency most of work day.
Equal Employment Opportunity: External hires must pass a background check/drug screen.
Qualified applicants with arrest records and/or conviction records will be considered for employment in a manner consistent with Federal, State and local laws, including but not limited to the San Francisco Fair Chance Ordinance.
All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, national origin, sexual orientation, gender identity, protected veteran status or disability status and any other classification protected by Federal, State and local laws.