Director of Brand Marketing

About Us: WX Brands and Bread & Butter Wines has taken the wine industry by….
not overthinking it.
#2 fastest growing wine brand in the US (premium price segment) with the #1 Pinot Noir 6X consecutive Impact Magazine Hot Brand Winner #1 US Brand in Canada Fastest growing brand in the UK, #2 US Brand in Sweden, and #1 Pinot Noir in Norway The results speak for themselves! At Bread & Butter, we believe the best things in life are simple pleasures.
The same is true for wine.
Which is why we believe in making good, honest, simple wine without pretension.
And we think it's best enjoyed the same way.
No fuss over pairings or overthinking the terroir, just wine, meant to be enjoyed.
We leverage Don’t Overthink It as a way to celebrate simplicity and help free our audience from the complexities that prevent them from enjoying life to the fullest.
Position Summary Reporting to the VP of Global Marketing, the Director of Brand Marketing will serve as the key leader of the Mainstream Portfolio (highlighted by Bread & Butter Wines) providing an opportunity to develop our long-term brand strategy and lead strategic business initiatives with the support of dynamic cross-functional teams.
This role is based out of Novato, CA (Marin County) and has great flexibility between working from home and working in our Novato, CA headquarters.
We are open to candidates working in our office on average, three times a week.
Key focus areas include, but are not limited to: Acting as the primary brand expert in the company with ownership of brand positioning and target consumer articulation.
Internal & External Brand Champion: Leveraging excellent presentation and story-telling skills, passion and energy to be the primary advocate for the brand internally (management presentations, sales meetings etc.
) and externally (e.
g.
in front of key customers, PR events etc.
).
Taking a leading role in the evaluation of all marketing activity to determine ROI and effectiveness of activity and help the organization understand how activity builds long term brand equity Development of long-term brand growth plan and annual business plans, collaborating with the VP of Marketing, Sales Managers, and other internal stakeholders.
A leading role in the management of all outside agency initiatives in support of the brands' business objectives including, but not limited to, advertising, media, experiential, programming, packaging, and public relations agencies where applicable Shared responsibility for the delivery of volume, share and profit objectives consistent with overall brand strategy, with P&L accountability for bottom line profitability Leading brand business analysis efforts.
Continuously monitors business and brand health performance using internal and external data resources to identify issues and opportunities to drive both brand development and volume performance, and to deliver actionable insights.
Acting as internal liaison with cross functional teams, including but not limited to: Winemaking, Production, Legal, Compliance, Sales, Pricing and S&OP.
Developing the long-term innovation strategy of the brand and oversees the execution and go to market strategy of all new product introductions.
Liaison with the international teams as global brand owners to insure consistency of brand strategy and execution globally Requirements (Education & Experiences) Bachelor’s Degree in related field required; Master’s Degree preferred.
10+ years of brand marketing experience, ideally in the CPG industry.
Strong understanding of the 3-tiered distribution system and a passion for and desire to be immersed in the wine business.
Demonstrated success in leading teams (experience in hiring, developing, coaching, and evaluating talent).
Passion for building brands and proven track-record of breakthrough consumer advertising, retail activation, and media execution.
Proven success in building high performance agency relationships.
Able to mobilize agencies around an inspiring vision and focused briefs/feedback.
A proven leader respected across all functions and known for the ability to execute and mobilize a sales team Experience working with syndicated data sources (IRI/Nielsen) to make informed decisions.
Business acumen and strong analytical skills with a proven track record of utilizing trend analysis and quantitative data to produce actionable insights, financial and P&L understanding.
Think like a business owner – someone who can take initiative and get things done while having fun in an entrepreneurial environment.
Business & Leadership Skills WORK WITH FIRE & HUSTLE – Works with a sense of urgency.
Takes ownership & does whatever it takes.
Works hard & play hard.
Celebrates successes.
KNOW YOUR STUFF – Gets it right the first time.
Learns from mistakes.
Is an expert in their field.
Listens & learns from others.
LASER FOCUS – Understands & believes in the WX Vision.
Behaves consistently, and in alignment, with our goals.
Achieves more by doing less.
SELF STARTER – Ability to complete projects independently and with a spirit of urgency; manage multiple priority projects at once; demonstrate flexibility as priorities change.
VALUE & SUPPORT EACH OTHER – Works collaboratively as a team.
Treats others with respect.
Champions all forms of diversity.
Flexible work from home options available.