Director, Integrated Marketing

Abbott is a global healthcare leader that helps people live more fully at all stages of life.
Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines.
Our 115,000 colleagues serve people in more than 160 countries.
Working at Abbott At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life.
You’ll also have access to: · Career development with an international company where you can grow the career you dream of.
· Free medical coverage for employees* via the Health Investment Plan (HIP) PPO · An excellent retirement savings plan with high employer contribution · Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
· A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
· A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
The Opportunity As the leader of the Integrated Marketing team in Global Marketing, this role will Oversee all outbound marketing and advertising to ensure flawless development and execution of world-class integrated marketing communications that build our brand and drive market leadership across all consumer segments Lead a team of integrated (consumer & HCP) marketers and managers that will be responsible for ensuring that everything we put out into the world as global marketing organization weave together product excellence, global consumer insights, and local market needs Operate as a critical point of connection between NPI and area marketing teams What You'll Work On Lead the development of marketing strategies and collateral development across consumer and HCP audience needs in support of product launches (toolkits, packaging, naming), in close collaboration with NPI and commercial marketing teams.
Responsible for developing and executing integrated advertising campaigns for global stakeholders in support of brand and business objectives.
Responsible for collaboration with and leadership of all GSM integrated marketing agency partners for cross-channel planning and integration of all marketing program deliverables.
Lead strategic and operational partnership with Global Market Insights counterparts in steering consumer insights, market research and marketing measurement frameworks to ensure continual optimization and evolution of global marketing practices.
Ensure ongoing, seamless bi-directional communications and coordination with Area marketing partners in support of ongoing product launches, market expansion and demand generation opportunities.
Lead global diabetes congress and tradeshow strategic and creative execution in partnership with Area marketing and NPI partners.
Design and drive global integrated campaign creative development, production, distribution and transcreation processes.
Manage a full-stack marketing communications team including campaign managers, consumer marketing and HCP marketing experts KEY SUCCESS FACTORS Deep marketing, advertising, and diabetes experience and expertise Ability to influence a variety of internal and external customers at all levels High learning agility, adaptability, and comfort with complexity and ambiguity High customer centricity / customer-first orientation Ability to turn data into marketing intelligence and action-oriented analysis Clearly communicating overall Marketing vision and strategy, and distilling to Area marketing teams Working collaboratively with cross-functional partners to facilitate continuous brand and marketing innovations Accurately analyzing the key strengths and development needs of team members, both individually and as a total team, to identify critical development actions Required Qualifications Bachelor’s Degree in a related field or an equivalent combination of education and work experience Minimum 10 years of related work experience Preferred Qualifications Master’s Degree, MBA preferred Extensive experience with strategic marketing.
Professional Marketing Certification is preferred.
Strong interpersonal and people management skills.
Strong analytical and project management skills.
Experience working in a broader enterprise/cross division business unit model preferred.
Ability to work in a highly matrixed and geographically diverse business environment.
Strong leadership skills, including the ability to set goals and provide positive and constructive feedback respectfully to build positive relationships and improve business results.
Ability to work effectively within a team in a fast-paced changing environment.
Strong verbal and written communications with ability to effectively communicate at multiple levels in the organization.
Multi-tasks, prioritizes and meets deadlines in timely manner.
Strong organizational, planning, and follow-up skills and ability to hold others accountable.
Ability to travel approximately 25%.
Apply Now * Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan.
Free coverage applies in the next calendar year.
Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.
abbottbenefits.
com Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life.
Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at www.
abbott.
com, on Facebook at www.
facebook.
com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.
The base pay for this position is $156,400.
00 – $312,800.
00.
In specific locations, the pay range may vary from the range posted.