Sr Manager - Category Go to Market - Adobe Express

Our Company Changing the world through digital experiences is what Adobe’s all about.
We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity.
We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! The Digital Media GTM & Sales organization is dedicated to driving customer success at scale through personalized, engaging experiences across our Creative Cloud and Document Cloud businesses.
As the go-to expert on demand creation and conversion through mid-funnel tactics within the Digital Media Global GTM team, the Senior Manager will drive the strategy and execution that delivers growth and sales success for Adobe's all in one creative tool - Adobe Express.
Do you have a passion for digital marketing practices across customer segments? This role will enable partnering with many internal Adobe teams to lead sophisticated, multi-functional initiatives that drive improved customer experiences, increased new customer acquisition and greater customer retention.
This team provides business critical insights using analytics, ensures multi-functional alignment of goals and execution, and helps teams drive strategic partnerships and new initiatives forward.
We work cross-functionally to define our campaign and persona-level customer journey requirements across demand creation, nurture, conversion and engagement by segment to improve long term customer growth.
Team members are analytical and strategic, with a pragmatic sense for how to get things done, through positive relationships across the organization.
Key Responsibilities Collaborate with Marketing, Sales, Finance, Operations and Product teams to develop and execute plans that deliver quarterly and annual sales goals for Adobe Express Use data driven business models to optimize acquisition and engagement funnels on for the Adobe.
com route to market Obsess over all customer experience journeys, finding opportunities for improvement and drive multi-functional teams to deliver against long-term customer growth goals Collaborate with Analytics teams to understand trends in the business and develop insights that translate into impactful recommendations for growth Partner with Marketing to establish and operate campaign frameworks that deliver best in class customer acquisition Develop and maintain expertise in Adobe Express’ key customer segments, and provide insights back to Product teams that result in improved product capabilities and experiences Qualifications/Experience BS/BA with 7+ years marketing, software, high tech, or management consulting experience Customer-first orientation, with experience working on B2C products or services Deep understanding of digital business models and how to test and optimize customer experiences to deliver results Genuine desire to have your impact measured in real-world metrics that correlate to near term and longer-term sales success Successful in dynamic environments, rapidly anticipating and adapting to shifting priorities Experience leading multi-functional multidisciplinary teams to launch high-impact business initiatives Ability to rapidly assess a problem, define options, evaluate and execute to address critical business issues The desire and ability to take a stand and advocate a course of action, communicating supporting facts and data to back up the position Outstanding communication and interpersonal skills, both verbal and written, at all levels A solid sense of self, balanced with the aim to put team first Global cultural awareness and experience Our compensation reflects the cost of labor across several U.
S.
geographic markets, and we pay differently based on those defined markets.
The U.
S.
pay range for this position is $117,900 -- $201,400 annually.
Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience.
Your recruiter can share more about the specific salary range for the job location during the hiring process.
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.
Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
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We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law.
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