WEB COMMUNICATIONS SPECIALIST

Position Summary: The SEIU-UHW Web Communications Specialist plans and executes digital strategy and advertising on all digital platforms – including but not limited to all social media efforts, website, text campaigns, and email campaigns.
This role is responsible for making sure that the user-experience of our members and potential supporters is inclusive and empowering by working with Field Staff, Communicators, Digital Organizers, Communications Coordinators, and Communications Director.
The SEIU-UHW Web Communications Specialist functions include the following: Websites • Translate organizational and marketing objectives into designs that are clear, compelling, visually exciting, easy to use, and emotionally engaging.
• Use Google Analytics to interpret and analyze website data to help the team and organization make informed choices about digital content, strategy, and messaging; and to understand user behavior.
• Using Salesforce Pardot's tracking and automation tools, create seamless pipelines between our websites and Pardot to generate leads and create engagement among our users.
Social Media • Implement and evolve SEIU-UHW's social media strategy based on trends, and insights from trainings.
• Work with the Digital Communications Coordinator to ensure everything we share embodies our voice and tone and increases brand connection and engagement.
• Plan and execute digital advertising campaigns that support the strategic goals of the organization.
Evaluate and interpret metrics and user experience to inform digital strategies.
Email • Use Pardot to set up, manage, and schedule all types of email (one-time, recurring, nurture, trigger, and other), scoring, segmentation, automations, and page actions.
• Build Pardot reports and dashboards to provide visibility into results, measure effectiveness, and provide alternate strategies if needed.
• Collaborate with other communicators to develop effective email strategies, use best practices, and to maintain a cohesive user experience.
• Create landing pages and forms using HTML, CSS, and Pardot.
Salesforce • Qualify leads before handing off to field and digital organizers.
Work leads efficiently by prioritizing leads with lead scoring, categorizing scored leads, and using assignment rules to route leads.
• Work alongside the Data Team and use validation rules to ensure database cleanliness, and bidirectional sync with Pardot • Track lead-generating efforts by identifying lead sources, using campaigns for deeper metrics, analyzing pipeline through leads history, and dashboard to update strategy over time.
Required Skills, Knowledge and Abilities • Proficient in HTML, CSS, and JavaScript.
Basic knowledge of WordPress and PHP.
• Knowledge of Google Analytics and Google Tag Manager.
• Pardot Specialist a plus.
• Experience with deploying and optimizing campaigns across a variety of ad manager platforms.
• Basic knowledge of Photoshop and Illustrator.
Premiere a plus.
• Works and communicates well with stakeholders across multiple groups.
• Excellent organizational, analytical, and problem-solving skills, and an ability to deliver high-quality results with minimal instruction and a short turn-around time Physical Requirements • Able to sit at the computer for up to two hours at a time • Able to bend, sit, stand and stoop • Able to lift up to ten pounds SEIU-UHW is a powerful, cutting-edge union of healthcare workers and patients leading for better health, quality care, and good jobs.
With more than 97,000 members working in nearly every part of the healthcare industry, we are the pre-eminent front-line voice on healthcare in California.
Our members have a bold strategy to make healthcare affordable and accessible to all Californians, improve healthcare workers’ standard of living, and make California the healthiest state in the nation — but we can only make it happen with you.
SEIU-UHW offers a competitive salary based on experience, generous benefits including fully paid family healthcare, a defined benefit pension, and a work environment that values team building and diversity with a culture of feedback and development.