North America Social Media Lead (Temporary Contract)
At IDEO, we use design to create new products, services, experiences, tangible strategies and capabilities.
IDEO North America is in search of a Social Media Lead for a 3 mo, fractional or freelance contract who will help drive engagement and growth across IDEO’s North American studios (San Francisco, Chicago and Cambridge).
This role will maintain and engage our presence across IDEO's owned high-priority channels (Linkedin, Twitter, Instagram).
This contractor may be based anywhere in the US.
Once here you will:
Develop creative and engaging social media strategies that align with thought leadership, client case studies, and cultural initiatives.
Oversee, plan, deliver, and execute content across platforms, including any necessary Hubspot integration
Monitor activity across owned social media channels, including LinkedIn, Twitter, Instagram, Facebook, Vimeo, and YouTube, adapting content to suit.
Monitor, moderate, and engage with communities on LinkedIn, Twitter, and Instagram.
Collaborate with editorial, marketing, and design leads to create engaging multimedia content across platforms.
Monitor, track, analyze, and report on performance using tools such as Google Analytics, Hubspot, and Meltwater.
Set targets and monitor to increase brand awareness, lead generation, and client engagement.
Research, watch, and evaluate the latest trends and techniques in order to improve ways of measuring social media activity and push the creative edges of social communication and engagement
Make recommendations for how to improve performance.
Analyze competitor activity.
Qualifications and Relevant Experiences / Mindsets:
3-5 years minimum professional social media and/or marketing experience.
Excellent social writing and engagement skills with in-depth knowledge of various social media platforms and engagement strategies, especially on LinkedIn, Twitter, and Instagram.
Experience with B2B service companies, lead generation strategies, and community moderation tactics and/or thought leadership experience required.
Experience with various publishing platforms, monitoring tools, and digital analytics.
Experience with brand reputation monitoring and public relations a plus
Strong self-starter who thinks on their feet to solve problems.
Ability to initiate, and manage projects autonomously.
Skilled in creative, strategic, and analytical thinking.
Experience navigating and working closely with cross-functional partners across various business functions.
Ability to thrive in a remote environment.
Results-focused approach.
Ability to multitask effectively and ensure that projects are completed with accuracy.
Experience with HubSpot, Meltwater, Slack, Airtable a plus.
Interest in design, business development, technology, equity, representation, and sustainability a plus.
Application Requirements and Instructions:
Please consider submitting any relevant examples of work in portfolio/website format.
This application will close at midnight PST on Sunday, January 14th.
Pay Range & Timeline
IDEO is committed to paying its employees, contractors & vendors equitably, regardless of gender identity or race/ethnicity/cultural identity.
As this is a contract position, we are open to negotiating arrangements with small businesses & individuals operating as 1099s or LLCs with an existing client base or previous experience freelancing.
We are seeking 3 months coverage from start date to termination, with the possibility to extend.
Applicants can expect an estimated pay range of $90-115/hr.
Commitment to Diversity
At IDEO, we are committed to the work of advancing diversity, equity and inclusion within our organization and in the world.
Our purpose of having disproportionate, world-changing impact through design is directly connected to our ability to bring many different perspectives to the table.
This applies to our candidates, the people we hire, the clients and customers we serve, and the communities we learn from in our research.
As a human-centered organization, we are committed to working with and designing for people of every race, ethnicity, gender identity, sexual orientation, age, socio-economic status, physical ability or attribute, religion, national origin, or political belief.
We recognize that this commitment requires ongoing work and sustained attention, as well as adaptation to new insights and best practices.
We keep our diversity data public for the sake of accountability and transparency.
These commitments will also be part of your journey at IDEO, so please feel free to read more about them here.
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