Director, Event Enablement

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Job Category Marketing & Communications Job Details About Salesforce We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM.
Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way.
And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world.
If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.
Director, Events Marketing & Enablement Do you like motivating and enabling large organizations to achieve a common goal? Are you excited by the prospect of motivating Sales to drive attendance for the world's largest software conference, Dreamforce, and a phenomenal portfolio of strategic events? Do you want to be a part of the best events team in the global technology industry? Join Salesforce and be a part of the Strategic Events & Experiences team.
Salesforce is the #1 CRM company and fastest-growing top 10 enterprise software company in the world.
Forbes has named Salesforce to its "Most Innovative Companies" list for the past eight years, and the company was named "Innovator of the Decade" recently by the magazine.
And did we mention we've been on Fortune's "Best Places to Work" list for the past twelve years? If you are interacting with a brand, like Adidas, Bank of America, Intuit, etc.
Salesforce is likely to be powering it - facilitating more than 50 billion customer interactions a month for a global community of 150,000+ customers.
Salesforce Strategic Events produces the world's best technology events that are the envy of the industry! Dreamforce is the largest software conference on the planet and is regarded as an industry standard.
We also produce events across the US and globally to engage and activate our enthusiastic customers and prospects.
Salesforce is seeking a hard-working Director, Events Marketing & Enablement to join our team.
We're looking for a self-starting teammate with a “can do” attitude who is passionate about working with Sales, has solid collaboration and communication skills, is eager to learn, and has proven experience driving effective Sales Enablement strategies with measurable results.
Responsibilities Develop a comprehensive enablement strategy across the global event portfolio Responsible for delivering audience acquisition goals in collaboration with Demand Generation Enable Sales teams to deliver event registration, know and speak to value, and ultimately leverage events to drive company revenue goals Responsible for developing the pricing strategy across the event portfolio Responsible for developing a discount strategy, overseeing cross-functional distribution and accountability Develop comprehensive tools that enable event registration, onsite preparedness and post-event follow up Champion and drive process with cross-functional partners to ensure post-event reporting and follow up is impactful Collaborate with the Global Enablement & Strategy team to holistically leverage events as core marketing tenant Develop sales incentives to drive registration and increase seller accountability Act as main point of contact for Sales organization, Field Marketing and Event Agency partners Act as Event evangelist, presenting strategy and value on large cross-functional team calls Manage and troubleshoot registration reports and dashboards with Marketing and Agency partners, finding opportunities for automation & streamlining processes Report on & communicate registration, promotional code redemption, allocation usage, inventory rates, and sales efficiencies Lead the Events Enablement team Qualifications And Skills 10+ years of experience working in Events or Field Marketing with an emphasis or background in enablement, event marketing, or sales development Proven track record managing and coaching teams Exceptional project and time management skills – highly organized, detail focused, results oriented, and accountable Excellent interpersonal skills with a solid ability to deal professionally with senior executives, vendors, and team members at all levels of the organization Strong storytelling, public-speaking, and presentation skills including the ability to create & deliver slide decks and clear, concise communications for Sales audiences Demonstrated ability to independently prioritize and work within deadlines on highly visible events Ability to thrive in a fast-paced, ambiguous environment Familiarity in development and management of registration revenue and discounting models a plus Innovative problem solver who is comfortable recommending new ways to motivate the Sales organization Accommodations If you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form .
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For California-based roles, the base salary hiring range for this position is $190,800 to $276,600.
Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience.
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