Associate Director of Social Media (7455U), Haas School of Business - 58779

Associate Director of Social Media (7455U), Haas School of Business - 58779 About Berkeley At the University of California, Berkeley, we are committed to creating a community that fosters equity of experience and opportunity, and ensures that students, faculty, and staff of all backgrounds feel safe, welcome and included.
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Since its founding in 1868, Berkeley has fueled a perpetual renaissance, generating unparalleled intellectual, economic and social value in California, the United States and the world.
We are looking for equity-minded applicants who represent the full diversity of California and who demonstrate a sensitivity to and understanding of the diverse academic, socioeconomic, cultural, disability, gender identity, sexual orientation, and ethnic backgrounds present in our community.
When you join the team at Berkeley, you can expect to be part of an inclusive, innovative and equity-focused community that approaches higher education as a matter of social justice that requires broad collaboration among faculty, staff, students and community partners.
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Departmental Overview UC Berkeley's Haas School of Business offers a unique opportunity to champion new ideas, collaborate across boundaries, and continually learn in a workplace committed to increasing diversity and creating a welcoming environment for all.
Our distinctive culture is captured within our four Defining Leadership Principles: Question the Status Quo, Confidence Without Attitude, Students Always, and Beyond Yourself.
These principles distinguish Berkeley Haas as a unique environment, conducive to teamwork, collaboration, and career growth.
For more information about the Haas School of Business visit: https://haas.
berkeley.
edu/about/ The Haas School of Business embraces flexible working arrangements for its employees.
Exact arrangements are determined in partnership with your supervisor to meet role responsibilities and department needs, and are subject to change.
Application Review Date The First Review Date for this job is: 09/20/2023.
Job Summary As a core member of the Berkeley Haas Marketing & Communications team, the Associate Director of Social Media helps tell the story that advances the Haas School's reputation with key audiences, including prospective and current students, the news media, alumni and donors, faculty, and staff.
The role requires an understanding of higher education social media audiences and social storytelling, experience in developing social media campaigns grounded in metrics, and a strong ability to navigate and communicate complex issues related to race, ethnicity, gender, ability, and other intersectional topics.
The Associate Director of Social Media will report to the Director of Faculty Research Promotion & Media Relations and will work collaboratively with both the communications team and the program marketing team to devise, implement, and manage a social media strategy for Berkeley Haas.
The Associate Director will also coordinate with other social media teams across Haas, including Development and Alumni Relations, Centers and Institutes, and other areas.
The Associate Director of Social Media must utilize skills in writing (including social media-specific writing best practices), design, photography, video, animation, and multimedia production to support the office in generating content for social media channels and other digital platforms.
Responsibilities Content development & storytelling Working with the team, create and distribute dynamic, creative, and on-brand social media content of all kinds-textual, photographic, graphical, and video to enhance Berkeley Haas' social media presence and campaigns to build community and increase engagement.
Includes publishing content daily.
Assist in brainstorming, research, interviews, multimedia production (videos/animation/photos/graphics) and writing for social media channels in alignment with Berkeley Haas' brand and mission.
Review daily news and editorial content and identify stories suitable for sharing on social media.
Thoughtfully and appropriately represent diversity, equity, inclusion, justice, and belonging on social media channels.
Create timely content/adapt content for digital signage across campus.
Develop and maintain a content calendar, including identifying future events and important dates.
Manage student workers in content creation and metrics reporting.
Social media strategy Work closely with the communications and marketing teams to design, develop, and implement social media strategy for various channels, campaigns, and priorities that enhance our reputation.
Manage long- and short-term social media campaigns in collaboration with colleagues and cross-campus partners to reach campaign objectives.
Identify and review new tools and platforms and make recommendations to enhance audience engagement.
Community management, reporting, and monitoring Use native and third-party social media monitoring tools to evaluate the performance of social media content, spot trends, and compare our strategy to peer institutions.
Adjust tactics or approaches as needed to achieve objectives.
Create timely reports on social media content performance and engagement.
Engage and develop a social media community, including influencers, peer institutions, and other UC Berkeley and UC system accounts, following brand guidelines and the social media strategy.
Respond to online inquiries with correct information in a timely manner.
Monitor social channels and anticipate potential areas of interest or concern, raising the issue and recommending strategies to the Chief Marketing Officer, Director of Faculty Research Promotion & Media Relations, Director of News, or other office leaders.
Assist with critical communications on social media channels as needed while maintaining strict confidentiality.
Develop policies and guidelines for collaborators who use our social media channels (e.
g.
other Haas departments, student takeovers).
Collaboration Collaborate with Marcom colleagues to identify specific social media opportunities and work with and support the team as needed to complete tasks.
Develop successful relationships with communications colleagues, faculty, students, staff, administrators, and alumni to build social media audiences and develop social media content.
Professional Learning and Growth Embraces the principle of being a "student always" by engaging in opportunities for training, workshops, seminars, continuing education pertinent to the position, or at the suggestion of the supervisor.
Actively contributes to a team environment that fosters and promotes a culture of diversity, equity, inclusion, and belonging (DEIB) within the unit and at Haas.
Engages in ongoing education to promote diversity, equity, inclusion & belonging by completing University sponsored certifications & training sessions (Ie: MEP Workshop, Implicit Bias Certification, LinkedIn Learning workshops, and other workshops & seminars offered by the University or Haas, as they are made available) or by engaging in external seminars & resources related to DEIB.
Exemplifies Haas' four Defining Leadership Principles: (1) Question the status quo; (2) Confidence without attitude; (3) Students always; and (4) Beyond yourself.
Required Qualifications Three-to-five years of professional work experience in marketing, media, or communications performing social media and other multimedia content creation, including experience contributing to or managing social media accounts on behalf of an organization or business.
Demonstrated success in digital storytelling as well as concepts and principles of social media, branding, and marketing.
Working knowledge of requirements of various social media platforms (LinkedIn, Instagram, Facebook, Twitter, YouTube, etc.
) as well as best practices for boosting engagement of key audiences and analytics tools for these platforms.
Working knowledge of Microsoft Office, Google Drive, and basic HTML skills required.
Demonstrated skills in creating, developing, and implementing comprehensive long- and short-term strategic communications plans.
Strong written, verbal, and interpersonal communication skills.
Demonstrated skill with communicating with digital/social audiences including problem recognition, avoidance, and resolution.
Excellent organizational, analytical, critical-thinking, and time-management skills, ability to multitask and adapt to office needs, and strong attention to detail and accuracy.
Demonstrated ability to daily project-manage social media strategy and campaigns, including the ability to multitask, prioritize, and balance varying volumes of work assignments and adapt to the changing needs of the office.
Commitment to creating a community that fosters equity of experience and opportunity, and ensures that students, faculty, and staff of all backgrounds feel safe, welcome, and included.
Ability to navigate and communicate around complex issues related to race, ethnicity, disability, and other diverse issues.
Demonstrated ability to work independently as well as collaborate/partner with communicators across the school.
Serve as a role model and consult on social media best practices.
Ability to maintain confidentiality.
Excellent interpersonal skills, demonstrating a desire to promote diversity, equity, inclusion and belonging to establish and maintain positive & professional working relationships with colleagues, students and team members.
Exemplifies Haas' four Defining Leadership Principles: (1) Question the status quo; (2) Confidence without attitude; (3) Students always; and (4) Beyond yourself.
Demonstrates an understanding of and commitment to diversity, equity, inclusion, and belonging in a business, organization or public university setting.
Education/Training: Bachelor's degree in related area and/or equivalent experience/training.
Preferred Qualifications Knowledge of the higher education environment, including issues, audiences, and unique challenges.
Experience working in higher education or with a research, scientific, or nonprofit organization.
Demonstrated working knowledge of photography/videography, animation, and motion graphics.
Knowledge of Adobe Creative Suite including Photoshop and Premiere Pro preferred; knowledge of other animation tools such as After Effects, Animate, or Procreate.
Salary & Benefits This is a 100% full-time (40 hrs a week) exempt career position, which is paid monthly and eligible for UC Benefits.
For information on the comprehensive benefits package offered by the University, please visit the University of California's Compensation & Benefits website.
Under California law, the University of California, Berkeley is required to provide a reasonable estimate of the compensation range for this role and should not offer a salary outside of the range posted in this job announcement.
This range takes into account the wide range of factors that are considered in making compensation decisions including but not limited to experience, skills, knowledge, abilities, education, licensure and certifications, analysis of internal equity, and other business and organizational needs.
It is not typical for an individual to be offered a salary at or near the top of the range for a position.
Salary offers are determined based on final candidate qualifications and experience.
The budgeted salary or hourly range that the University reasonably expects to pay for this position is $86,00.
00 - $109,000.
00.