Social Media Strategist

Overview: Job Title: Senior Media Strategist Reports To: Associate Strategy Director, Media Office Location: Remote (Central, Mountain, and Pacific time zones) ABOUT US April Six is a global B2B marketing agency working with some of the world’s most innovative technology brands.
With a global footprint in the United Kingdom, Singapore, Germany, and the United States, we specialize in delivering exceptional strategic marketing and results-driven integrated campaigns that cross media and regional barriers.
Across the firm, we work on diverse projects, including branding and web refreshes, brand and demand campaigns, and ABM programs, and we support these project types with dedicated practices in paid media and content development.
Within our fully remote North American team, we are growing our media practice and looking for specialists with deep experience with technology brands (internally or through agencies) and account-based marketing.
Role: JOB SUMMARY As a Senior Media Strategist, you will work as part of the strategy team, supporting the Associate Media Director on all things media, including planning, operations, reporting, and finance.
The core focus is on digital media – specifically the kinds of tactics most frequently employed by B2B marketers – however we are channel-agnostic, and have the freedom to plan whatever media we feel is going to best resonate with target audiences and meet client objectives.
As part of the media team, there is an opportunity to work closely with senior strategists and be involved with every component of the media process, from the simple to the most complex.
This person will need an entrepreneurial and industrious attitude, with the ability to be proactive and the drive to learn about all aspects of the media planning/execution process.
This is very much a client-facing role, and strong communication/presentation skills are crucial.
Key Responsibilities Manage day-to-day operations across core campaigns, from planning through to reconciliation Discover and deliver impactful analysis to various teams (i.
e.
strategy, site operations, user experience, account management), as well as external clients Anticipate client needs and work to proactively develop solutions to address them Utilize research tools (e.
g.
MRI, comScore) to gather information and put forth key insights Integrate across all internal departments to ensure a smooth client experience Assist in other digital marketing activities, as needed Essential Skills and Attributes Bachelor’s degree in a related field Two to four years of experience as part of a media agency or internal media department Proficient with the Microsoft Office suite – particularly Excel and PowerPoint Proficient with Ad Serving technology – Google Campaign Manager, specifically, a plus Acute attention to detail and passion for Quality Assurance Experience with analytics platforms such as Google Analytics a plus Understanding of digital conventions and terms, with the drive for continuous education Genuine curiosity about the world and digital programs Ability and desire to work with people from across several disciplines Web tagging experience a plus EDUCATION & EXPERIENCE 2-4 years of experience as part of a media agency or internal department, with at least 2+ years of ABM specific media planning and execution Deep experience planning and buying media for a technology company selling through a B2B buying motion Benefits: BENEFITS Competitive salary in the range of $70,000-$90,000.
Actual salary will be based on geographic location, experience, training, education and local market conditions.
Paid time off 401k plan with match Health and dental insurance Life insurance Short and long-term disability Access to ongoing training & development Remote work April Six embraces diversity and equal opportunity.
We're committed to building a team that represents a variety of backgrounds, perspectives, and skills.
We’re an equal opportunity employer and to reflect our global position, we embrace best practice approaches to diversity and inclusion in the regions where we operate.