Senior Manager, Email Marketing Data & Analytics

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Job Category Data Job Details About Salesforce We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM.
Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way.
And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world.
If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.
We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM.
Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way.
And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world.
If you believe in business as the greatest platform for change and in companies doing well and doing good– you’ve come to the right place.
The ideal candidate will have an extensive background in email and growth analytics and strong technical skills to help build the data infrastructure supporting all decision making for Salesforce email marketing.
Responsibilities include, but are not limited to: Develop and execute a comprehensive email analytics strategy that aligns with overall marketing objectives and business goals.
Drive the adoption of advanced analytics technologies and tools.
Work closely with data engineers to ensure the availability, quality, and accessibility of data required for email analytics.
Develop and maintain data pipelines, governance and ETL processes in Marketing Cloud and Snowflake using SQL.
Oversee the monitoring, evaluation, and analysis of email marketing campaign performance metrics, including open rates, click-through rates, conversion rates, revenue generated, and more.
Extract actionable insights from complex email data sets.
Drive A/B and multivariate testing initiatives to optimize email content, subject lines, send times, and other key elements.
Implement advanced testing methodologies.
Collaborate with the marketing team to develop sophisticated targeted email lists based on customer behavior, demographics, and preferences.
Implement advanced segmentation strategies.
Provide senior Marketing leadership and other key stakeholders with reporting and insights.
Communicate complex data findings clearly and concisely, distilling into easy to understand documents and presentations.
Qualifications: Bachelor's degree in a technical field such as Computer Science, Data Science, or related discipline; Master's degree preferred.
7-10 years of experience in email/growth marketing analytics with a strong technical focus.
Expertise in data analysis, statistical modeling and data engineering.
Expertise in SQL required; proficiency in other programming languages such as Python, BigQuery, Snowflake or R nice to have Strong knowledge of email marketing platforms and analytics tools, Salesforce Marketing Cloud preferred.
Proven experience with data visualization tools such as Tableau, Power BI or similar.
Familiarity with data privacy and compliance regulations (e.
g.
, GDPR, CCPA).
Familiarity with other digital analytics, web analytics and marketing tools such as Google Analytics.
Excellent communication skills with the ability to convey complex technical insights to non-technical stakeholders.
Strong leadership and team management skills.
If you are a seasoned email analytics professional with a strong technical background, a passion for data-driven decision-making, and a desire to work within a fast-paced and dynamic team, we invite you to join our team at Salesforce.
Apply today to be part of our continued success and shape the future of our email marketing analytics.
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Posting Statement At Salesforce we believe that the business of business is to improve the state of our world.
Each of us has a responsibility to drive Equality in our communities and workplaces.
We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more.
Learn more about Equality at Salesforce and explore our benefits.
Salesforce, Inc .
and Salesforce.
org are Equal Employment Opportunity and Affirmative Action Employers.
Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.
Salesforce, Inc .
and Salesforce.
org do not accept unsolicited headhunter and agency resumes.
Salesforce, Inc .
and Salesforce.
org will not pay any third-party agency or company that does not have a signed agreement with Salesforce, Inc .
or Salesforce.
org .
Salesforce welcomes all.
Accommodations If you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form .
Posting Statement At Salesforce we believe that the business of business is to improve the state of our world.
Each of us has a responsibility to drive Equality in our communities and workplaces.
We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more.
Learn more about Equality at www.
equality.
com and explore our company benefits at www.
salesforcebenefits.
com .
Salesforce is an Equal Employment Opportunity and Affirmative Action Employer.
Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.
Salesforce does not accept unsolicited headhunter and agency resumes.
Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce .
Salesforce welcomes all.
Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.
For California-based roles, the base salary hiring range for this position is $188,200 to $258,700.
Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience.
Certain roles may be eligible for incentive compensation, equity, benefits.
More details about our company benefits can be found at the following link: https://www.
salesforcebenefits.
com.