Expert Digital Marketing Strategist
-Over 15 years marketing for small businesses, professional services firms, high-tech & biotech startups, and education
-Translates a vision for online marketing into a coherent digital marketing strategy
-Develops and executes integrated online strategy with wider company marketing plans
-Leads and manages digital marketing internal and external teams and resources
-Grows online acquisitions and repeat buyers/users by increasing web visibility and traffic
-Uses SEM (PPC, SEO, and Paid Inclusion), email campaigns, blogs, forums, and other social media vehicles to generate leads or increase customer retention, adoption, up-sell, cross-sell, and loyalty
-Leverages data analytics and ROI measurement
-Increases online brand awareness or perception
-Provides social media strategy along with management of tactics
-Delivers SEO keyword research and direction
-Writes blog posts, social media, email, and other digital content
-Sources images and resizes as appropriate for social media and email marketing
-Ensures digital marketing plan is in alignment with overall marketing budget
-Analyzes digital marketing strategy and performance using KPIs
-Partners with other senior executives in the development of overall business plan
-Applies significant digital marketing experience and certifications to ensure successful outcomes
-Creates unique, innovative online marketing strategies that drive quantifiable results
-Steps in, if necessary, to address any digital marketing issues at a tactical level
-Manages marketing projects from inception to successful end results via organization, analysis and interpersonal communications
-Reports results
Skills include:
Social Media:
-Facebook
-Google My Business
-Instagram
-LinkedIn
-SnapChat
-TikTok
-X
-YouTube
Digital Advertising:
-Apple Search Ads
-Facebook
-Google Ads
-Instagram
-LinkedIn
-TikTok
-YouTube
Email & Marketing Automation:
-Constant Contact
-HubSpot
-MailChimp
-Marketo
-Responsys
Misc.
Digital Marketing Tools:
-Adobe Creative Cloud
-Amazon Marketplace
-Canva
-Demio
-Eventbrite
-Google Forms (for Surveys)
-Google Analytics
-Hootsuite
-OneUp
-Shopify
-WiX (CMS)
-WordPress (CMS)
Whatsapp
